Content Marketing Institute is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on TradePub.com for readers like you. LEARN MORE
Brand Protection From Digital Content Infection
Request Your Free Research Report Now:

"Brand Protection From Digital Content Infection"
Request

Safeguarding Brand Reputation Through Diligent Ad Channel Selection

While programmatic ad spend continues to increase exponentially year over year, the risk of digital display ads appearing next to offensive or objectionable content is becoming a top concern for marketers. In fact, this study—conducted in partnership with Dow Jones—reveals that 72 percent of marketers are concerned about brand integrity and control when it comes to their programmatic investments, and more than a quarter have actually experienced incidents where their content appeared alongside compromising content. 

This report is fundamentally about trust...or more specifically, the trust that has been lost in the state of digital advertising today. The key findings that follow are a clear call to action to the agencies entrusted with buying and monitoring advertising performance and to the media partners displaying and engaging with customers. 


Offered Free by: BPI Network
See All Resources from: BPI Network

Request

Recommended for Professionals Like You: