This report explores how a new breed of digital asset technology, designed specifically for marketers, has emerged to address localized marketing companies.
This report looks at the reasons to implement Marketing Asset Management (MAM) solutions, the ways in which MAM helps to address obstacles to global marketing, and the challenges associated with implementing a MAM solution. It seeks to guide marketers as they make key decisions related to MAM, including those related to deploying the right enabled technologies, business process, organizational resources and performance metrics to track and measure success.
Find out how Top Performers use Marketing Asset Management:
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