Content Marketing Institute is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on for readers like you. LEARN MORE
Marketing Asset Management Best Practices Benchmark Report
Request Your Free Report Now:

"Marketing Asset Management Best Practices Benchmark Report"

This report explores how a new breed of digital asset technology, designed specifically for marketers, has emerged to address localized marketing companies.

This report looks at the reasons to implement Marketing Asset Management (MAM) solutions, the ways in which MAM helps to address obstacles to global marketing, and the challenges associated with implementing a MAM solution. It seeks to guide marketers as they make key decisions related to MAM, including those related to deploying the right enabled technologies, business process, organizational resources and performance metrics to track and measure success.

Find out how Top Performers use Marketing Asset Management:

  • Increase marketing relevance and personalization
  • Provide more autonomy and control over local markets
  • Improve marketing cycle-time
What's inside?
  • Top 3 reasons Top Performers use Marketing Asset Management
  • Top 3 tactics Top Performers use to outperform peers with Marketing Asset Management
  • Most common challenges Top Performers face with Marketing Asset Management
  • Top 5 Performance Metrics Top Performers use to measure the success of Marketing Asset Management initiatives

Offered Free by: Gleanster
See All Resources from: Gleanster


Recommended for Professionals Like You: