Content Marketing Institute is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on for readers like you. LEARN MORE
The Heart of Branding
Request Your Free eBook Now:

"The Heart of Branding"

Care passionately and create a unique brand everyone remembers.

Who are we? What's our story? Why are we here? How are we unique? Does it make a dramatic difference? Who cares?

Learn more about:

  • How to get started with branding
  • What the heart of brand messaging is 
  • How to build your brand passionately
  • The importance of brand-value promise 

Each and every business process should be directly aligned with and animated by the brand-value promise.The simple aspect of caring will go a long way with creating a brand that sticks. 

Believe in being unique. Believe in having an identity that matters. Believe in brand power!

Offered Free by: Tom Peters
See All Resources from: Tom Peters


Recommended for Professionals Like You: