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"Social Marketing: How to Build an Employee Advocacy Program"
This eBook will help employees use LinkedIn and Twitter to drive brand awareness, traffic, and leads.
Most social media strategies focus on the brand entity and overlook the power and influence of employee use of social networks. That’s a huge oversight. According to one recent global survey, 88% of employees use at least one social media site for personal use, of which 50% are already posting about their brand. This eBook includes the following topics:
Employee advocacy expands reach and creates trust
Social media holds special benefits for sales
PeopleLinx shares stream dashboard
The evolving relationship between marketing and sales