Content Marketing Institute is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on TradePub.com for readers like you. LEARN MORE
How Millennial Shoppers Make Purchase Decisions Today
Request Your Free Article Now:

"How Millennial Shoppers Make Purchase Decisions Today"
Request

Learn which factors determine the products and services Millennials spend their money on.

Millennials have become the most in-demand consumer group among online retailers. Experts estimate they already spend over $1 trillion annually. Savvy eCommerce executives are studying Millennials to understand how to better speak to (and sell to) this growing and highly influential audience. This article discusses:

  1. Actionable tips for improving relationships with Millennial customers
  2. Mistakes many companies make when speaking to Millennials
  3. Factors that make Millennials loyal to certain brands
You will learn how to successfully win over Millennial customers and build strong relationships with them to help your business grow.


Offered Free by: Affirm
See All Resources from: Affirm

Request

Recommended for Professionals Like You: